About Product

Recently, young people have a new "money-burning" toy - the "squeeze toy". 🤏

What is a squeeze toy? It originated in Japan. It is a stress-relief toy without specific IP images, mostly with simple and cute shapes such as 🍊 food and 🐕 animals. Its texture is similar to that of memory foam. It deforms when squeezed and slowly returns to its original state after being released. However, since it is made of silicone material, it feels softer and gives people a sense of relieving stress, thus being liked by a large number of young people.

The reason why the "squeeze toy circle" has become popular is that young people are spending far too much money on it. A squeeze toy can easily cost hundreds or even thousands of yuan, and the cumulative spending in half a year can reach tens of thousands. Entering "squeeze toy" on various social platforms, the topic views can reach as high as 3 billion.

In fact, the material cost of a squeeze toy is not high. Some are as low as a few yuan or a dozen yuan. This makes many people think that squeeze toys are a rip-off and they don't understand why some people are willing to pay a high price to snap them up.

First of all, "stress relief" is the most prominent functional characteristic of squeeze toys. With the fast pace and high pressure of modern life, young people are in a very suppressed psychological state. By kneading a soft object and causing it to deform, people unconsciously play the roles of "creator" and "destroyer", releasing their suppressed creativity and destructive energy. Squeeze toys have both the attributes of being cute and easy to squeeze, making them an irresistible spiritual consumption for young people.

Secondly, squeeze toys are scarce. The reason why squeeze toys can be sold at high prices is largely related to the fact that they cannot be mass-produced through complete industrialization. To make a squeeze toy with a niche design and delicate details, it usually requires four steps: raw material mixing, production and assembly, post-processing, and packaging. The whole process takes about 3 hours or even longer. Currently, the "squeeze toy market" is still a seller's market. Although more and more people are joining the "squeeze toy circle", the growth rate of buyers far exceeds that of sellers. The selling price of a single squeeze toy is up to over 100 yuan, but due to its scarcity, they can be hyped to thousands of yuan on second-hand platforms, with a large number of buyers who love collecting.

Finally, squeeze toys have social attributes. The "squeeze toy circle" is a unique community with a close core and a "vast territory". Inside the circle, fan groups of stores and communication groups of enthusiasts closely connect squeeze toy lovers. Outside the circle, features such as being cute, colorful, and soft make squeeze toys a favorite of social media, with strong popularity. Even if you are not a squeeze toy enthusiast, you will always come across relevant content on your homepage and become "familiar" with it.

Whether it is seeking cuteness, pleasure, and a sense of belonging, or relieving stress and combating uncertainty, squeeze toys are a gentle spiritual remedy for young people. As for whether the squeeze toy trend will just be a passing fad and whether young people will find new stress-relief gadgets, it is probably the biggest challenge faced by this emerging industry.