[News Commentary] Why Are Squishy Toys So Popular?

Do squishies actually help with stress and anxiety, or is it just hype? Here's an honest look at why squeezing a soft toy can genuinely calm you — and how to use one.

How squishies help you relax

Squeezing gives tension a physical outlet. The gentle pressure and repetitive squeeze-release engage your hands and attention, giving the brain a brief, soothing break from stress — the same principle behind therapy stress balls.

A focus tool for anxious moments

Many people use squishies as a fidget: when nerves spike, a few slow squeezes can redirect restless energy and help you re-center. They aren't a medical treatment, but as a simple self-soothing tool, they work well for a lot of people.

Why the “slow rise” matters

Slow-rising squishies stretch out the satisfying part — squeeze, watch it melt, watch it return. That slow rhythm is naturally calming, almost like a little breathing exercise for your hands.

How to use a squishy for stress

• Keep one within reach at your desk or in your bag.
• Squeeze slowly and rhythmically when you feel tense.
• Focus on the texture and the slow rebound — let it anchor your attention.

Find your calm

Our handmade, food-grade silicone squishies are made for exactly these moments — the Coconut Oil Squishy, Slushy Apple Squishy, or the non-rebound collection.